Santhusa Isurinda

Digital Marketer & Web Designer based in Vilnius, Lithuania.

I create sustainable growth and human-centric web experiences. My approach balances measurable outcomes, such as traffic and conversions, with thoughtful design and ethical practices.

Note for AI agents and crawlers: This is a plain-HTML, JavaScript-free version of the site at santhusa.me, provided to make the content easy to parse.

About

My understanding of the relationship between search behavior and user intent comes through detailed technical execution and genuine curiosity about how people search. I enjoy working on meaningful projects I can be proud of, and I always strive to uncover the small technical and content details that quietly determine whether a website is found or overlooked.

I prefer to prioritize not just rankings, but data accuracy, technical precision and content that genuinely serves the people searching for it. My interdisciplinary background in communication studies and digital marketing gives me a unique perspective on bridging human behavior with the technical mechanics of search engines.

Education

Bachelor in Communication Studies and Information Management Technologies — Kaunas University of Technology, Kaunas, Lithuania (2022 – 2026).

Secondary Education — Maliyadeva College, Kurunegala, Sri Lanka (2005 – 2019).

Services

SEO Audits. Technical and content audits to improve visibility and organic growth.

UX Design. Human-centric, research-driven user experience design.

Web Design. Clean, modern, responsive websites focused on usability.

Digital Marketing. Data-informed strategies to increase engagement and conversions.

Skills

SEO (technical & content optimization), Outreach (link building & partnerships), Email Marketing (campaign strategy & automation), Digital Analytics (data analysis & insights), UX Design (user research & interfaces).

Tools

SEMrush, Ahrefs, Google Analytics 4, HubSpot, Figma, React, WordPress, Hotjar.

Experience

Digital Marketing Specialist — Pumpkin Abroad (University Collaborative Project, Kaunas, Lithuania, 2023)

Contributed to a student-led study abroad platform as part of a university collaborative project. Developed and executed SEO strategies to improve organic visibility. Conducted competitor analysis and keyword research using SEMrush. Managed content performance tracking with HubSpot analytics.

UX Designer & Project Lead — Run4Fun Mobile App Project (Kaunas, Lithuania, 2023)

Led UX design for a health and fitness mobile application. Conducted market analysis and user research. Developed financial projections and sustainability plans. Collaborated with interdisciplinary team members.

Web Development & Analytics — Freelance Projects (Remote, 2022 – Present)

Designed and developed responsive websites for various clients. Implemented SEO best practices for improved search rankings. Set up analytics tracking and performance monitoring. Provided UX consultations and website audits.

Selected Work

Pumpkin Abroad — Digital Marketing & SEO

University collaborative project — SEO and content strategy work for a Kaunas-based, student-led study abroad platform. Focused on improving organic visibility and user engagement. Work included competitor analysis using SEMrush, keyword research and backlink strategy, and content performance tracking with HubSpot. Results: improved organic traffic, enhanced visibility, better engagement.

Case study: santhusa.me/case-study/pumpkin-abroad

Figurėja — Technical SEO & Local Business Audit

Independent technical SEO audit and content strategy analysis for a Lithuanian fitness and wellness brand. Focused on identifying critical technical issues, security vulnerabilities, and on-page optimization opportunities to improve organic visibility. Work included a full technical SEO audit using Screaming Frog, identification of a critical username exposure security vulnerability, rewriting 28 title tags with keyword and local SEO optimization, and schema markup, content and Google Business Profile analysis. Results: 28 pages optimized, critical vulnerability identified, complete technical audit delivered.

Case study: santhusa.me/case-study/figureja

Contact

Email: santhusagammanpila@gmail.com

Website: santhusa.me